Chelsea hold talks with RB Salzburg’s Christoph Freund over sporting director role


Chelsea have held initial talks with Red Bull Sazlburg executive Christoph Freund over becoming the club’s new sporting director. Todd Boehly took charge of Chelsea’s transfer operations last summer after his acquisition of the Blues from Roman Abramovich. The American did so as interim, acknowledging his lack of experience in the area.

But Boehly is keen to overhaul Chelsea at board level and he wants to hire the best in class to oversee the club’s transfer operations. Freund poached the likes of Erling Haaland and Christopher Nkunku during his time working within the Red Bull set-up and he has experience of working across various clubs under the same umbrella. That’s something that Boehly is looking to implement at Chelsea, with the American keen to obtain feeder clubs for the Blues.

‘We’ve talked about having a multi-club model,’ Boehly said at a conference in New York. ‘I think there’s different countries where there’s advantages to having a club. Red Bull have Salzburg and Leipzig in the Champions League. I want to continue building out the footprint. I think there’s different countries where there’s advantages to having a club.

‘We know people and human capital. We understand game plans and strategies. We’re not expecting to be the football experts to find the best talent, we are going to put those people in place. ‘The challenge that Chelsea has, when you have 18, 19, 20-year-old superstars, you can loan them out to clubs, but you put their development in someone else’s hands.

‘Our goal is to make sure we can show pathways for our young superstars to get onto the Chelsea pitch while getting them real game time. The way to do that is through another club in a really competitive league in Europe.’

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